New Directions in International Advertising Research

Author: Charles R. Taylor, S. Tamer Cavusgil

hardback
Category: Advertising
Emerald Publishing Limited
Fastbooks book price: 163.48 EUR
(price updated on 02.12.2025)

Free delivery to EU countries (and more) more

Reader's comments and book reviews: Amazon

View and order

Books from category Advertising

More than books

Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters) Price: 24.03 EUR Show book details	Commodity Advertising: The Economics and Measurement of Generic Programs Price: 158.81 EUR Show book details
Handbook of Demographics for Marketing & Advertising: New Trends in the American Marketplace Price: 125.13 EUR Show book details	The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Price: 16.21 EUR Show book details
The Fall of Advertising and the Rise of PR Price: 30.46 EUR Show book details	Tom Hopkins Audio Sales Collection Price: 15.97 EUR Show book details
The One Minute Sales Person: The Quickest Way to Sell People on Yourself, Your Services, Products, or Ideas--At Work and in Life Price: 18.85 EUR Show book details	Often Wrong, Never in Doubt: Unleash The Business Rebel Within Price: 24.03 EUR Show book details
The Big Book of Logos 5 Price: 48.40 EUR Show book details	Creativity 39 Price: 64.53 EUR Show book details
Fascinate Price: ~~23.33 EUR~~ 21.36 EUR Show book details	ALCHEMY: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Price: 47.75 EUR Show book details
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Price: ~~22.16 EUR~~ 20.38 EUR Show book details	Crossing the Chasm Price: 20.01 EUR Show book details
How to Start and Run Your Own Advertising Agency Price: 49.99 EUR Show book details	Major Account Sales Strategy Price: 44.90 EUR Show book details
Stop Telling, Start Selling Price: 28.39 EUR Show book details	Marketing Warfare Price: 19.64 EUR Show book details
The Greatest Sales Stories Ever Told: From the World's Best Salespeople Price: 25.73 EUR Show book details	Networking With the Affluent and Their Advisors Price: 24.88 EUR Show book details