Marketing of High-Technology Products and Innovations

Author: Jakki J. Mohr, Sanjit Sengupta, Stanley F. Slater, Jakki Mohr

paperback
Category: Sales & Marketing
Category: Hi-tech Manufacturing Industries
Category: Engineering: General
Pearson Education (US)
Fastbooks book price: 193.25 EUR
(price updated on 03.04.2026)

Free delivery to EU countries (and more) more

Reader's comments and book reviews: Amazon

View and order

Books from category Engineering: General

More than books

Principles of Computer-Integrated Manufacturing Price: 106.44 EUR Show book details	Crossing the Chasm Price: 0.00 EUR Show book details
Schaum's Outline of Theory and Problems of Operations Research Price: 41.44 EUR Show book details	Schaum's Outline of Theory and Problems of Finite Element Analysis Price: 28.98 EUR Show book details
Handbook of Reliability Engineering and Management Price: 210.48 EUR Show book details	Principles of Statistics for Engineers and Scientists Price: 88.42 EUR Show book details
Introduction to Technical Analysis Price: 61.24 EUR Show book details	Boiler Operator's Guide Price: 127.73 EUR Show book details
Maynard's Industrial Engineering Handbook Price: 353.77 EUR Show book details	Managing New Technology Development Price: 50.62 EUR Show book details
POWER PLANT ENGINEERING Price: 45.83 EUR Show book details	Spreadsheet Tools for Engineers Using Excel Price: 70.40 EUR Show book details
Experimental Methods for Engineers Price: 83.51 EUR Show book details	Foundations of Engineering Price: 88.42 EUR Show book details
Statistics for Engineers and Scientists Price: 76.95 EUR Show book details	Introduction to MATLAB 7 for Engineers Price: 75.32 EUR Show book details
Introduction to Transportation Engineering (Int'l Ed) Price: ~~69.71 EUR~~ 0.00 EUR Show book details	SCIENTIFIC COMPUTING 2E (Int'l Ed) Price: 94.97 EUR Show book details
Simulation With Arena Price: 83.51 EUR Show book details	Simulation with Arena with CD Price: 75.19 EUR Show book details