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The Conquest of Cool: Business Culture, Counterculture and the Rise of Hip Consumerism

Author: Thomas Frank

hardback
Category: Advertising Industry
The University of Chicago Press
Fastbooks book price: 28.60 EUR
(price updated on 02.06.2026)

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The Conquest of Cool: Business Culture, Counterculture and the Rise of Hip Consumerism

Books from category Advertising Industry

Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)

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How to Start and Run Your Own Advertising Agency

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Language Of Advertising And Merchandising English

Advertising: What Everyone Needs to Know (R)

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Persuasion Industries: The Making of Modern Britain: The Making of Modern Britain

Powers of Persuasion: The Inside Story of British Advertising 1951-2000

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Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector

The Conquest of Cool: Business Culture, Counterculture and the Rise of Hip Consumerism

The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

Buying and Believing: Sri Lankan Advertising and Consumers in a Transnational World

Breaking Up America: Advertisers and the New Media World

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The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising

How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising

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