FastBooks.eu

Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

Author: T. Calkins, Tim Calkins

hardback
Category: Sales & Marketing
Category: Market Research
Category: Organizational Theory & Behaviour
Category: Business Strategy
Category: Business Competition
Category: Management & Management Techniques
Palgrave Macmillan
Regular book price: ~~58.41 EUR~~
Discount: -5 %
Fastbooks book price: 55.23 EUR
(price updated on 01.02.2026)

Free delivery to EU countries (and more) more

Reader's comments and book reviews: Amazon

View and order

Books from category Management & Management Techniques

More than books

Control Your Destiny or Someone Else Will: How General Electric is Revolutionizing the Art of Management Price: 30.95 EUR Show book details	Putting the One Minute Manager to Work Price: 9.76 EUR Show book details
Leadership and the One Minute Manager Price: 11.22 EUR Show book details	The One Minute Sales Person Price: 10.45 EUR Show book details
The One Minute Manager Price: 13.02 EUR Show book details	Putting the One Minute Manager to Work Price: 10.46 EUR Show book details
Leadership by the Book Price: 11.66 EUR Show book details	Mind Maps at Work: How to be the Best at Work and Still Have Time to Play Price: ~~17.53 EUR~~ 14.91 EUR Show book details
The One Minute Apology Price: 11.55 EUR Show book details	The One Minute Manager Balances Work and Life Price: 11.39 EUR Show book details
Winning: The Ultimate Business How-to Book Price: 18.00 EUR Show book details	Applied Business AS Endorsed by AQA Price: 40.77 EUR Show book details
Self Leadership and the One Minute Manager: Discover the Magic of No Excuses! Price: 13.02 EUR Show book details	Mavericks at Work: Why the Most Original Minds in Business Win Price: ~~17.78 EUR~~ 16.23 EUR Show book details
Mavericks at Work: Why the Most Original Minds in Business Win Price: 4.87 EUR Show book details	Putting the One Minute Manager to Work Price: 3.23 EUR Show book details
Finance Basics Price: 10.90 EUR Show book details	Mindpower Secrets Price: 9.95 EUR Show book details
Business Grammar & Practice. Intermediate: B1-B2 Price: 24.43 EUR Show book details	Workplace English 1: A1-A2 Price: 24.43 EUR Show book details