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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

Author: T. Calkins, Tim Calkins

hardback
Category: Business Competition
Category: Business Strategy
Category: Management & Management Techniques
Category: Organizational Theory & Behaviour
Category: Sales & Marketing
Category: Market Research
Palgrave Macmillan
Regular book price: ~~58.41 EUR~~
Discount: -2 %
Fastbooks book price: 56.68 EUR
(price updated on 05.08.2025)

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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

Books from category Market Research

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

The Hour Between Dog and Wolf: Risk-Taking, Gut Feelings and the Biology of Boom and Bust

Consumed: How We Buy Class in Modern Britain

Punters: How Paddy Power Bet Billions and Changed Gambling Forever

PUNTERS: How Paddy Power Bet Billions and Changed Gambling Forever

Punters: How Paddy Power Bet Billions and Changed Gambling Forever

Building Strong Brands

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

Focus: The Future of Your Company Depends on It

The Power of Business En Español: 7 Fundamental Keys to Unlocking the Potential of the Spanish-Language Hispanic Market

Influence: The Psychology of Persuasion

The Predictably Irrational CD: The Hidden Forces That Shape Our Decisions

Capitalism, Socialism, and Democracy

Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation

Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market

The Thank You Economy

The Upside of Irrationality: The Unexpected Benefits of Defying Logic

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and Home

Shiny Objects: Why We Spend Money We Don't Have in Search of Happiness We Can't Buy

Blind Spot: Why We Fail to See the Solution Right in Front of Us: How Finding a Solution to One of the World's Greatest Mysteries with the Verifier Method Changes the Way We Approach Success

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