Buy-Ology: Truth and Lies About Why We Buy


Book
paperback
Category: Purchasing & Supply Management
Category: Sales & Marketing
Category: Advertising
Category: Market Research
Category: Behavioural Economics
Category: Behavioural Economics
Bantam Doubleday Dell Publishing Group Inc
Bestselling book in our bookstore!
Fastbooks book price: 17.14 EUR
(price updated on 30.01.2026)

Free delivery to EU countries (and more) more

Reader's comments and book reviews: Amazon

Visitors who bought this book bought also these books:

Men Are from Mars, Women Are from Venus
Price: 11.74 EUR
The Monk Who Sold His Ferrari
Price: 15.27 EUR
Positioning
Price: 18.79 EUR 18.65 EUR
Brandwashed
Price: 17.46 EUR


With this book we also recommend the following books:

The New Rules of Marketing and PR
Price: 16.44 EUR
Brandwashed
Price: 23.03 EUR
Brandchild
Price: 29.27 EUR
Permission Marketing
Price: 11.66 EUR 10.90 EUR

Books from category Behavioural Economics

The Hour Between Dog and Wolf: Risk-taking, Gut Feelings and the Biology of Boom and Bust

Book

Price: 32.61 EUR

Show book details

The Hour Between Dog and Wolf: Risk-Taking, Gut Feelings and the Biology of Boom and Bust

Book

Price: 14.70 EUR

Show book details

The Hour Between Dog and Wolf: Risk-Taking, Gut Feelings and the Biology of Boom and Bust

Book

Price: 24.43 EUR

Show book details

The Upside of Irrationality: The Unexpected Benefits of Defying Logic

Book

Price: 19.12 EUR

Show book details

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and Home

Book

Price: 13.02 EUR

Show book details

Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers

Book

Price: 30.95 EUR

Show book details

ALCHEMY: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Book

Price: 47.75 EUR

Show book details

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Book

Price: 22.16 EUR 19.11 EUR

Show book details

Competing Against Luck: The Story of Innovation and Customer Choice

Book

Price: 23.51 EUR 21.18 EUR

Show book details

Dollars and Sense: How We Misthink Money and How to Spend Smarter

Book

Price: 17.06 EUR

Show book details

Elliot Wave Techniques

Book

Price: 69.33 EUR

Show book details

Microeconomics and Behaviour

Book

Price: 96.18 EUR

Show book details

The Cognitive Basis of Institutions: A Synthesis of Behavioral and Institutional Economics

Book

Price: 136.05 EUR

Show book details

How Behavioral Economics Influences Management Decision-Making: A New Paradigm: A New Paradigm

Book

Price: 150.95 EUR

Show book details

Dishonesty in Behavioral Economics

Book

Price: 150.95 EUR

Show book details

Scarcity: The True Cost of Not Having Enough

Book

Price: 13.97 EUR

Show book details

The Undoing Project: A Friendship that Changed the World

Book

Price: 15.60 EUR

Show book details

Licence to Be Bad: How Economics Corrupted Us

Book

Price: 14.03 EUR

Show book details

The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior

Book

Price: 19.83 EUR 16.34 EUR

Show book details

Spent: Sex, Evolution, and Consumer Behavior

Book

Price: 24.16 EUR

Show book details