Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Author: Adam Morgan

hardback Category: Business & Management Category: Sales & Marketing Category: Advertising Category: Market Research John Wiley & Sons Inc Bestselling book in our bookstore! Regular book price: 30.36 EUR Discount: -3 % Fastbooks book price: 29.39 EUR (price updated on 12.07.2025) Free delivery to EU countries (and more) more Reader's comments and book reviews: Amazon

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