Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Author: Adam Morgan

hardback Category: Sales & Marketing Category: Advertising Category: Market Research Category: Business & Management John Wiley & Sons Inc Bestselling book in our bookstore! Regular book price: 30.36 EUR Discount: -4 % Fastbooks book price: 29.05 EUR (price updated on 03.04.2026) Free delivery to EU countries (and more) more Reader's comments and book reviews: Amazon

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