Propaganda

Author: Edward Bernays, Edward L. Bernays

Editorial review of the book

The book "Propaganda", written by Edward Bernays in 1928, explores the technique of public communication.

Bernays combined insights from social science and psychological manipulation to explore how to influence the masses through symbolic action and propaganda. His thesis is that the "invisible" people who create knowledge and propaganda control the masses because they have a monopoly on shaping the thoughts, values and responses of citizens.

Bernays stresses that the "engineering of consent" of the masses is crucial for the survival of democracy. The book is important for understanding the role of propaganda in politics, social change and the struggle for gender and racial equality.

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