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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

Author: T. Calkins, Tim Calkins

paperback
Category: Sales & Marketing
Category: Market Research
Category: Business Strategy
Category: Business Competition
Category: Management & Management Techniques
Palgrave MacMillan
Regular book price: ~~58.65 EUR~~
Discount: -9 %
Fastbooks book price: 53.18 EUR
(price updated on 30.01.2026)

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