Brand Leadership: Building Assets in an Information Economy

Author: Aaker, David A., David A. Aaker

paperback Category: Sales & Marketing Category: Advertising SIMON & SCHUSTER Fastbooks book price: 25.01 EUR (price updated on 24.10.2025) Free delivery to EU countries (and more) more Reader's comments and book reviews: Amazon

With this book we also recommend the following books:

Kate Moss Price: 58.77 EUR

Managing Brand Equity Price: 29.13 EUR

Brand Equity & Advertising: Advertising's Role in Building Strong Brands Price: 93.31 EUR

It's Not How Good Your Are, It's How Good You Want to Be Price: 8.17 EUR

Books from category Advertising

More than books

Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters) Price: 24.38 EUR Show book details	Commodity Advertising: The Economics and Measurement of Generic Programs Price: 160.66 EUR Show book details
Handbook of Demographics for Marketing & Advertising: New Trends in the American Marketplace Price: 126.91 EUR Show book details	The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Price: 15.04 EUR Show book details
The Fall of Advertising and the Rise of PR Price: 30.81 EUR Show book details	Tom Hopkins Audio Sales Collection Price: 16.04 EUR Show book details
The One Minute Sales Person: The Quickest Way to Sell People on Yourself, Your Services, Products, or Ideas--At Work and in Life Price: 18.86 EUR Show book details	Often Wrong, Never in Doubt: Unleash The Business Rebel Within Price: 24.32 EUR Show book details
The Big Book of Logos 5 Price: 48.69 EUR Show book details	Creativity 39 Price: 64.91 EUR Show book details
Fascinate Price: 23.33 EUR 21.60 EUR Show book details	ALCHEMY: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Price: 47.75 EUR Show book details
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Price: 22.16 EUR 19.47 EUR Show book details	Crossing the Chasm Price: 20.14 EUR Show book details
How to Start and Run Your Own Advertising Agency Price: 50.28 EUR Show book details	Major Account Sales Strategy Price: 45.41 EUR Show book details
Stop Telling, Start Selling Price: 28.48 EUR Show book details	Marketing Warfare Price: 19.73 EUR Show book details
The Greatest Sales Stories Ever Told: From the World's Best Salespeople Price: 25.88 EUR Show book details	Networking With the Affluent and Their Advisors Price: 24.91 EUR Show book details