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Business-to-Business Marketing Management: A Global Perspective

Author: Alan Zimmerman, Jim Blythe, Alan S. Zimmerman

paperback
Category: Organizational Theory & Behaviour
Bloomsbury Publishing PLC
Fastbooks book price: 83.12 EUR
(price updated on 16.07.2026)

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Business-to-Business Marketing Management: A Global Perspective

Books from category Organizational Theory & Behaviour

The One Minute Manager Builds High Performing Teams

Corporate Culture and Performance

Quality Is Personal: A Foundation For Total Quality Management

Organizational Behavior in Chinese Society

Dilbert and the Way of the Weasel: A Guide to Outwitting Your Boss, Your Co-Workers and the Other Pants-Wearing Ferrets in Your Life

The Wisdom of Teams: Creating the High-Performance Organization

Reengineering the Corporation: A Manifesto for Business Revolution

Punching In: One Man's Undercover Adventures on the Front Lines of America's Best-Known Companies

Snakes in Suits: When Psychopaths Go to Work

Tribal Leadership: How Successful Groups Form Great Organizations

Practically Radical: Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

Power: Why Some People Have It-and Others Don't

The 20% Doctrine: How Tinkering, Goofing Off, and Breaking the Rules at Work Drive Success in Business

Trust Works!: Four Keys to Building Lasting Relationships

The Confidence Code: The Science and Art of Self-Assurance---What Women Should Know

The Confidence Code: The Science and Art of Self-Assurance---What Women Should Know

Rumsfeld's Rules: Leadership Lessons in Business, Politics, War, and Life

Team Genius: The New Science of High-Performing Organizations

Rookie Smarts: Why Learning Beats Knowing in the New Game of Work

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Organizational Theory & Behaviour

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