How Brands Grow: What Marketers Don't Know

Author: Byron Sharp, Byron Sharp, Ehrenberg-Bass Institute

hardback Category: Sales & Marketing Category: Market Research Category: Linguistics Category: Entrepreneurship Oxford University Press Australia Bestselling book in our bookstore! Fastbooks book price: 32.33 EUR (price updated on 03.04.2026) Free delivery to EU countries (and more) more Reader's comments and book reviews: Amazon

Visitors who bought this book bought also these books:

The Idea in You Price: 15.21 EUR

Scaling Up Price: 35.88 EUR

The 4 Lenses of Innovation Price: 31.49 EUR

How Brands Grow. Part 2 Including Emerging Markets, Services and Durables, New Brands and Luxury Brands Price: 29.37 EUR

With this book we also recommend the following books:

Marketing Price: 59.43 EUR

Strengths Finder 2.0 Price: 32.91 EUR

The Branded Mind Price: 29.22 EUR

Buy-Ology Price: 14.71 EUR

Books from category Entrepreneurship

More than books

Leaving Microsoft to Change the World: An Entrepreneur's Quest to Educate the World's Children Price: 13.34 EUR Show book details	Branson Price: 15.73 EUR Show book details
Dragons' Den: Your Road to Success Price: 3.25 EUR Show book details	Grow Your Business: How to Expand from Small to Big Price: 21.27 EUR Show book details
Start Your Own Business: From Idea to Income Price: 21.27 EUR Show book details	48-Hour Start-Up: From Idea to Launch in 1 Weekend Price: 15.57 EUR Show book details
Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies Price: 18.98 EUR Show book details	Mother of Invention: How Good Ideas Get Ignored in an Economy Built for Men Price: 22.16 EUR 12.36 EUR Show book details
Mother of Invention: How Good Ideas Get Ignored in an Economy Built for Men Price: 18.46 EUR Show book details	Liftoff: Elon Musk and the Desperate Early Days That Launched Spacex Price: 15.00 EUR 0.00 EUR Show book details
Side Hustle in Progress: A Practical Guide to Kickstarting Your Business Price: 15.00 EUR Show book details	Multimedia Yearbooks: An Entrepreneurial Marketing Simulation Price: 44.09 EUR Show book details
Webworks: An Entrepreneurial Simulation Price: 31.75 EUR Show book details	Entrepreneurship and Small Business Management Student Activity Workbook Price: 19.34 EUR Show book details
The Big Idea Book for New Business Owners: Straight Talk from an Expert on How to Get Your Business up and Running Easil Price: 21.74 EUR Show book details	Building Strong Brands Price: 31.43 EUR Show book details
Working for the Japanese Price: 19.06 EUR Show book details	A Force for Change: How Leadership Differs from Management Price: 32.76 EUR Show book details
The Value Imperative: Managing for Superior Shareholder Returns Price: 47.11 EUR Show book details	The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business Price: 29.40 EUR Show book details