Decoded: The Science Behind Why We Buy

Author: Phil Barden, Phil P. Barden

hardback Category: Market Research John Wiley & Sons Inc Bestselling book in our bookstore! Fastbooks book price: 32.70 EUR (price updated on 04.08.2025) Free delivery to EU countries (and more) more Reader's comments and book reviews: Amazon

Visitors who bought this book bought also these books:

How Brands Grow Price: 29.37 EUR 24.64 EUR

How Brands Grow. Part 2 Including Emerging Markets, Services and Durables, New Brands and Luxury Brands Price: 29.37 EUR

With this book we also recommend the following books:

Grow the Core Price: 22.24 EUR 21.97 EUR

Predictably Irrational Price: 15.57 EUR

Badass Price: 32.90 EUR 26.48 EUR

Universal Principles of Design Price: 30.56 EUR

Books from category Market Research

More than books

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home Price: 13.80 EUR Show book details	The Hour Between Dog and Wolf: Risk-Taking, Gut Feelings and the Biology of Boom and Bust Price: 14.70 EUR Show book details
Consumed: How We Buy Class in Modern Britain Price: 13.70 EUR Show book details	Punters: How Paddy Power Bet Billions and Changed Gambling Forever Price: 24.52 EUR Show book details
PUNTERS: How Paddy Power Bet Billions and Changed Gambling Forever Price: 16.62 EUR Show book details	Punters: How Paddy Power Bet Billions and Changed Gambling Forever Price: 12.62 EUR Show book details
Building Strong Brands Price: 31.55 EUR Show book details	The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Price: 15.13 EUR Show book details
Focus: The Future of Your Company Depends on It Price: 19.55 EUR Show book details	The Power of Business En Español: 7 Fundamental Keys to Unlocking the Potential of the Spanish-Language Hispanic Market Price: 21.24 EUR Show book details
Influence: The Psychology of Persuasion Price: 27.79 EUR Show book details	The Predictably Irrational CD: The Hidden Forces That Shape Our Decisions Price: 51.14 EUR Show book details
Capitalism, Socialism, and Democracy Price: 18.55 EUR Show book details	Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation Price: 20.53 EUR 0.00 EUR Show book details
Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market Price: 31.06 EUR Show book details	The Thank You Economy Price: 40.91 EUR Show book details
The Upside of Irrationality: The Unexpected Benefits of Defying Logic Price: 19.49 EUR Show book details	The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and Home Price: 13.06 EUR Show book details
Shiny Objects: Why We Spend Money We Don't Have in Search of Happiness We Can't Buy Price: 33.16 EUR Show book details	Blind Spot: Why We Fail to See the Solution Right in Front of Us: How Finding a Solution to One of the World's Greatest Mysteries with the Verifier Method Changes the Way We Approach Success Price: 35.26 EUR Show book details