The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results

Author: Brent Adamson, Matthew Dixon, Pat Spenner, Nick Toman, Matthew Dixon

paperback Category: Sales & Marketing Penguin Books Ltd Bestselling book in our bookstore! Fastbooks book price: 19.33 EUR (price updated on 30.01.2026) Free delivery to EU countries (and more) more Reader's comments and book reviews: Amazon

Visitors who bought this book bought also these books:

The Challenger Sale Price: 17.51 EUR

With this book we also recommend the following books:

Aging Aircraft Repair-Replacement Decisions With Depot-Level Capacity as a Policy Choice Variable Price: 17.46 EUR

Start With Why Price: 11.74 EUR

SPIN Selling Price: 24.49 EUR

The Challenger Sale Price: 17.51 EUR

Books from category Sales & Marketing

More than books

The One Minute Sales Person Price: 10.45 EUR Show book details	Selling Secrets Price: 8.18 EUR Show book details
Marketing Secrets Price: 10.02 EUR Show book details	Retail Fashion Promotion and Advertising Price: 220.94 EUR Show book details
Promoting and Marketing Your Crafts Price: 18.07 EUR Show book details	Student Project Gde Market Pract & Princ Price: 31.70 EUR Show book details
Student Edition: SE Marketing Essentials Price: 88.03 EUR Show book details	Building Strong Brands Price: 30.79 EUR Show book details
Marketing High Technology Price: 42.31 EUR Show book details	Handbook of Demographics for Marketing & Advertising: New Trends in the American Marketplace Price: 127.20 EUR Show book details
Conflict and the Web of Group Affiliations Price: 15.10 EUR Show book details	The New Shop Floor Management: Empowering People for Continuous Improvement Price: 48.92 EUR Show book details
Business Research Methods Price: 104.34 EUR Show book details	The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Price: 18.17 EUR Show book details
The Fall of Advertising and the Rise of PR Price: 30.95 EUR Show book details	Tom Hopkins Audio Sales Collection Price: 28.39 EUR Show book details
The One Minute Sales Person: The Quickest Way to Sell People on Yourself, Your Services, Products, or Ideas--At Work and in Life Price: 34.22 EUR Show book details	Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers Price: 21.40 EUR Show book details
Often Wrong, Never in Doubt: Unleash The Business Rebel Within Price: 24.43 EUR Show book details	The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands Price: 14.00 EUR Show book details