The Design of Business: Why Design Thinking is the Next Competitive Advantage

Author: Roger L. Martin

hardback Category: Finance & Accounting Category: Business Innovation Harvard Business Review Press Regular book price: 29.17 EUR Discount: -5 % Fastbooks book price: 27.62 EUR (price updated on 05.04.2026) Free delivery to EU countries (and more) more Reader's comments and book reviews: Amazon

With this book we also recommend the following books:

A Sense of Urgency Price: 25.76 EUR 24.88 EUR

Change by Design Price: 28.94 EUR

Design Thinking Price: 27.42 EUR

Building Design Strategy Price: 20.88 EUR

Books from category Business Innovation

More than books

Who Killed Change?: Solving the Mystery of Leading People Through Change Price: 11.47 EUR Show book details	Creative Confidence: Unleashing the Creative Potential within Us All Price: 24.55 EUR Show book details
Creative Confidence: Unleashing the Creative Potential within Us All Price: 13.28 EUR Show book details	Connecting the Dots: Leadership Lessons in a Start-Up World Price: 27.82 EUR Show book details
Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies Price: 18.98 EUR Show book details	How Innovation Works Price: 32.76 EUR Show book details
How Innovation Works Price: 14.13 EUR Show book details	How Innovation Works Price: 24.55 EUR Show book details
Thinking Better: The Art of the Shortcut Price: 17.45 EUR Show book details	Liftoff: Elon Musk and the Desperate Early Days That Launched Spacex Price: 32.76 EUR Show book details
Liftoff: Elon Musk and the Desperate Early Days That Launched Spacex Price: 24.55 EUR Show book details	Liftoff: Elon Musk and the Desperate Early Days That Launched Spacex Price: 15.00 EUR 0.00 EUR Show book details
Punters: How Paddy Power Bet Billions and Changed Gambling Forever Price: 24.55 EUR Show book details	PUNTERS: How Paddy Power Bet Billions and Changed Gambling Forever Price: 16.62 EUR Show book details
Punters: How Paddy Power Bet Billions and Changed Gambling Forever Price: 12.64 EUR Show book details	Digital Body Language: How to Build Trust and Connection, No Matter the Distance Price: 17.07 EUR Show book details
Outside Innovation: How Your Customers Will Co-Design Your Company's Future Price: 29.46 EUR Show book details	Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation Price: 40.95 EUR Show book details
The 20% Doctrine: How Tinkering, Goofing Off, and Breaking the Rules at Work Drive Success in Business Price: 22.71 EUR Show book details	Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers Price: 22.39 EUR Show book details