Brand-Driven Innovation: Strategies for Development and Design

Author: E. W Roscam Abbing, Erik Roscam Abbing

paperback Category: Sales & Marketing Bloomsbury Publishing PLC Fastbooks book price: 56.77 EUR (price updated on 24.10.2025) Free delivery to EU countries (and more) more Reader's comments and book reviews: Amazon

With this book we also recommend the following books:

Jab, Jab, Jab, Right Hook Price: 23.51 EUR

Hooked Price: 15.27 EUR

Value Proposition Design Price: 31.72 EUR 30.43 EUR

It's Not How Good Your Are, It's How Good You Want to Be Price: 8.17 EUR

Books from category Sales & Marketing

More than books

The One Minute Sales Person Price: 10.35 EUR Show book details	Selling Secrets Price: 8.09 EUR Show book details
Marketing Secrets Price: 9.93 EUR Show book details	Retail Fashion Promotion and Advertising Price: 219.87 EUR Show book details
Promoting and Marketing Your Crafts Price: 18.00 EUR Show book details	Student Project Gde Market Pract & Princ Price: 31.54 EUR Show book details
Student Edition: SE Marketing Essentials Price: 87.60 EUR Show book details	Building Strong Brands Price: 31.07 EUR Show book details
Marketing High Technology Price: 42.10 EUR Show book details	Handbook of Demographics for Marketing & Advertising: New Trends in the American Marketplace Price: 126.91 EUR Show book details
Conflict and the Web of Group Affiliations Price: 15.00 EUR Show book details	The New Shop Floor Management: Empowering People for Continuous Improvement Price: 48.69 EUR Show book details
Business Research Methods Price: 103.83 EUR Show book details	The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Price: 15.00 EUR Show book details
The Fall of Advertising and the Rise of PR Price: 30.81 EUR Show book details	Tom Hopkins Audio Sales Collection Price: 16.04 EUR Show book details
The One Minute Sales Person: The Quickest Way to Sell People on Yourself, Your Services, Products, or Ideas--At Work and in Life Price: 18.86 EUR Show book details	Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers Price: 21.30 EUR Show book details
Often Wrong, Never in Doubt: Unleash The Business Rebel Within Price: 24.32 EUR Show book details	The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands Price: 13.95 EUR Show book details